Your website is the center of your digital eco-system, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.
A successful website does three things:
It attracts the right kinds of visitors.
Guides them to the main services or product you offer.
Collects contact details for future ongoing relations.
Sprightly is the center of your digital ecosystem, like a brick and mortar location, just as much as the perception they have of you before they walk through the door.